About

Our story

Founded by two fashion designers with an eye for the moment, It Guurl was born out of a shared obsession — finding those it pieces that do all the talking. We don’t follow trends — we create moods. We curate the looks, and you make them unforgettable.

Each drop is handpicked from our trusted partners in Turkey and China, chosen for their fit, quality, and unapologetic vibe. Every piece earns its place by passing the It Test — bold, effortless, and impossible to ignore.

At It Guurl, being that girl isn’t about trying — it’s about owning it. Whether it’s a sharp tailored moment or a flirty must-have, our pieces are made to match your energy. Style with confidence. Attitude on repeat. Always that girl.

Founding Guurls

Razane Saad

Myriam Ziade